Are you a fan of scented candles, room scents, and luxurious perfumes/colognes? If yes, you might be well familiar with Jo Malone.
In all its glory, have you ever wondered Is Jo Malone cruelty-free? Are they ethically luxurious? Is keeping the consumers in deception worth the resulting high sales?
Yes, that is the question we have to address if we wish to live an ethical life.
Not just because you are vegan, but to be kind towards all the living animals on earth.
Keep reading for all the answers.
Is Jo Malone cruelty-free?
- No. Jo Malone is not cruelty-free.
- They sell their product in countries that have animal-testing as a mandatory policy—for example, China.
- Jo Malone is owned by a parent company that tests on animals officially! That is Estee Lauder.
Here is the policy that they state officially:
“We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.”
As mentioned earlier, it is evident that they make an exception if it is necessary by law. Jo Malone sells in countries that require animal testing by law. Hence selling it means they test on animals whenever required by law.
This gives birth to the next question:
Is Jo Malone PETA certified?
- No, Jo Malone is not PETA certified.
- To mention the additional part, Jo Malone is in the PETA’s brands to avoid list.
[su_note note_color=”#f5d0c5″]*Not only PETA but also Jo Malone is not certified by any animal safety organization tags as “cruelty-free.” This further confirms that despite the policy’s vague explanation, Jo Malone is not a cruelty-free/animal-friendly brand.* [/su_note]
As a vegan practitioner myself, a simple process while I go for a new product, I always check whether the product is vegan, contains animal-derived ingredients or not.
Animal-derived ingredients not only lead to hurt and distress for innocent animals. And sets a lousy example of irresponsibility and cruel practices.
So, Is Jo Malone a vegan brand?
- No. The luxury British perfume brand Jo Malone is not a 100% vegan brand.
- Vegan’s do not endorse or support animal-based products or products made of animal-derived ingredients.
Is Jo Malone an organic brand?
- NO. It is not a 100% organic brand. It uses synthetic fragrances. But a lot of the colognes and products have natural ingredients as the base.
So, you might think, what are the alternatives to this? Well, many cruelty-free brands offer unique colognes. They do not deceive in the name of law-exceptions. And care about their consumer’s ethics at all.
Here are some alternatives to Jo Malone:
This perfume is clean in all its ingredients. It is cruelty-free and ethically derived, making it a perfect cologne choice if you are vegan and looking for something cruelty-free.
This is a scent with fruity/floral notes and the goodness of French perfumes. It comes in a limited edition version if you buy it from the official site, with a crown-like top and appealing packaging. It is cruelty-free and vegan.
This marks the conclusion that Jo Malone is not a cruelty-free brand. It tests on animals and isn’t transparent enough about it, which is insensitive to consumers.
Moreover, if you invest in a luxury cologne to keep you all fresh and scented, make sure it aligns with your ethical lifestyle and cares about our planet’s sustainability.
I hope you make good choices, invest in ethical brands, and make this world a better place to live. Thank you for reading, do check out my other articles on vegan beauty products. If you have any thoughts on Jo Malone and better alternatives that are cruelty-free, share them with the community and help everyone out!
See you on the other side!