L’Oreal, Maybelline’s parent company, also follows the same policy. They sell their products in China, where foreign cosmetics must be tested on animals. Maybelline does not follow the cruelty-free label.
Is Maybelline Cruelty Free?
Maybelline is NOT Cruelty-free. When required by law, Maybelline pays for and permits the testing of their products on animals. There is no animal testing required for most imported cosmetics in mainland China, where Maybelline sells its products.
Maybelline is owned by L’Oreal, which is also not a cruelty-free company.
Is Maybelline Vegan?
We wouldn’t consider any Maybelline product to be vegan because their products are tested on animals when required by law, so we wouldn’t consider anything sold or manufactured by Maybelline cruelty-free.
Maybelline Animal Testing Policy
The Maybelline website declares that Maybelline is a subsidiary brand of L’Oreal and goes on to explain L’Oreal’s animal testing policy. It is stated, “L’Oréal no longer tests any of its products or any of its ingredients on animals anywhere in the world nor does L’Oréal delegate this task to anyone else.”. If necessary for safety or regulatory reasons, L’Oréal might make an exception.”.
Generally, the disclaimer “An exception could be made only if regulatory authorities deemed it necessary for safety or regulatory reasons” implies that the company is manufacturing and selling its products in mainland China, where animal testing is a requirement for all cosmetics.
Is Maybelline Sold in China?
Perhapslline must consent to and pay for the Chinese government to test its products on animals due to its decision to sell its products in mainland China. The majority of cosmetics sold in mainland China retail stores cannot be considered cruelty-free because of this.
The Chinese authorities are knowingly testing Maybelline’s products on animals to sell their products in China, despite the fact that Maybelline is not conducting these animal tests themselves.
China’s strict laws against animal testing have prevented many cruelty-free brands from selling their products there. Although Maybelline does not do the same, profits trump animal welfare and the company has decided to prioritize profits over welfare.