Is Sephora Makeup Cruelty Free is sephora cruelty free

Are you interested in shopping at Sephora but not sure which brands are cruelty-free and vegan? Sephora has compiled a list of cruelty-free brands that do not test their products on animals. You can also find cruelty-free brands that are 100% vegan where no animal-derived ingredients or by-products are used in their products.

Now that Sephora carries a growing collection of cruelty-free and vegan brands, I’m really glad to see them.

A ‘Vegan’ filter has also been added to ingredient preferences. The system allows you to narrow your search results to only show vegan products. I love this somewhat new feature, but I’ve run into a few products that were labeled as ‘vegan’ by Sephora, but in reality were not even cruelty-free. Therefore, Sephora considered Vegan brands that DID test on animals.

The problem with Sephora’s ‘Vegan’ filter

There is no information provided on Sephora’s Vegan product category, including how products are categorized and featured. It says “Vegan Beauty to Love” in the header banner as the only thing I see on its website that mentions its criteria. It boasts “high-performance formulas without animals, by-products, or animals in any way.”

Considering one sentence, I presume Sephora’s only criteria for determining whether a product is vegan is if it doesn’t contain animal ingredients or by-products. Retailers do not consider whether a brand or product has been tested on animals wherever it is tested.

This means they allow their products to be tested on animals, and therefore many of the brands they include in their vegan section are from companies that allow this. In mainland China, animal testing is required by law, so brands selling their products there must be tested on animals.

Animals were used to test vegan cosmetics

In this post, I share some of the brands and their products that Sephora doesn’t label as cruelty-free, but rather classifies as vegan. In order to avoid shopping at Sephora while using animal-tested products.

The fact that Sephora offers a wide selection of vegan cosmetics is a positive step in the right direction. The only thing is, I just think those who filter out brands that test on animals need to do a better job. It is also imperative that Sephora adheres to stricter vegan criteria.

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